Optimise Prime Videos

The Optimise Prime project partners have created a number of videos in order to simply explain Optimise Prime’s purpose, methods, expected outcomes and issues related to fleet electrification.

Optimise Prime - Accelerating EV transition

In the final episode in this series, partners from Uber, Centrica and Novuna Vehicle Solutions explain their involvement in Optimise Prime and how the project has helped them accelerate their transition to electric vehicles. Hitachi ZeroCarbon's Priya Nagra introduces some of the findings from Optimise Prime's extensive behavioural surveys.

 

Optimise Prime - Electrifying fleets

The fifth episode in this series introduces some of the key findings from the Optimise Prime project. In this video the project team describe how the products trialed, including profiled connections and EV flexibility services, can help fleets electrify more quickly and economically.

 

Optimise Prime - Business Models

The fourth episode in this series focuses on the business modelling work carried out as part of the Optimise Prime project. Business Modelling Lead John Whybrow and Business Analyst Paula Jach explain some of the insights gained through the analysis of the total cost of ownership of depot, home and private hire vehicles. Optimise Prime also carried out surveys of hundreds of drivers across the Uber, Royal Mail, British Gas and Novuna fleets to identify potential barriers to electrification than need to be resolved.

 

Optimise Prime - Data

In the third episode in the series, Optimise Prime's Chief EV Data Scientist, Colm Gallagher explains the importance of the data gathered during the project and how the analysis of this data is generating findings and recommendations for fleets and distribution networks.

 

Optimise Prime - UK Power Networks

The team from UK Power Networks explain how Optimise Prime is helping electricity distribution networks better understand and adapt to the requirements of commercial electric vehicle operators.

 

Introducing Optimise Prime

This video is the first in a six part series introducing different aspects of Optimise Prime. In this episode, Programme Manager James Bracegirdle explains the aims and benefits of the project.

 

Electrification of Royal Mail’s Mount Pleasant Depot

Produced in the run-up to COP26, this film highlights the work Royal Mail and Hitachi are doing to electrify central London depots as part of Optimise Prime.

 

Journey to COP26: Uber - Hitachi - Conversations in Clean Transport

Hitachi and Uber discuss the transition to electric cars and their hopes for COP26.

 

Delivering a Cleaner Future with Royal Mail

Hitachi and Royal Mail discuss Optimise Prime, the world's largest commercial electric vehicle trial, with over 3,000 EVs taking part.

English | Français | Deutsch | Italiano

 

Powering the UK's electric vehicle revolution

The UK government plans to end the sale of all new petrol and diesel cars by 2030. To do this, rapid investment in infrastructure for electric vehicles is needed. Optimise Prime uses digital technology to track the charging activity of electric vehicles and identify the infrastructure demands of the future.

Video produced in partnership with Digital Europe as part of their Digitally Enlightened series of films exploring the use of digital technologies to ensure our future is sustainable and inclusive.

 

Optimise Prime Partners and Goals

Produced as part of Hitachi’s 2019 Transformation Awards, this film features the Optimise Prime partners, explaining their reasons for joining the project and highlighting Optimise Prime’s aims of enabling fleet electrification.

 

Optimise Prime Introduction

This video introduces the key objectives of the Optimise Prime project.

 

Optimise Prime Announcement

Produced by project partner Centrica, this video was created to accompany the launch of the Optimise Prime Project.